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Why Perform Industry Research

Source:    Time:2012-01-16 09:19:15

No one wants to spend time planning for a business that is unlikely to succeed. It is a waste of time.Understanding your industry helps you identify trends in the markets that are likely to impact your business. Will there be a shortage of supplies and other resources that will drive up costs? Or, will there be a surplus that will drive down costs? Will there be an increase in demand for goods and services making it relatively easy to find customers? Or, will demand likely decline? Understanding the trends in the markets is a first step to identifying a market opportunity.

Understanding your industry can also provide valuable insights into the behavior of competitors and the challenges your business will face. Is the industry old and established making it difficult for a new business to get started? Or, is the industry young and growing with new businesses starting up all the time? What companies currently dominate the industry? Are these companies so large and entrenched that a new business will find it difficult to start-up and survive? Or, is the competition small and diffused making it possible for a company to distinguish itself?It is having the answers to questions like these that makes it possible for you to develop strategies to cope with challenges in the market and effectively compete.

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